ADCC Directions 2017 Awards

Welcome to The Advertising & Design Club of Canada’s awards competition, Directions 2017!

While 2017 marks our 68th annual awards program, our judging process remains the same.

Unique among Canadian creative award shows, we continue to assemble panels of international judges who will thoughtfully and methodically vote for Canada’s best creative work in Advertising, Design and Interactive categories.

The cumulative results of Directions 2017 winners will determine the recipients of our prestigious Scarlet Letter Awards for Agency of the Year, Design Studio of the Year, Interactive Agency of the Year and Production Company of the Year. 

Winners will be announced at our Directions 2017 Awards on November 2, 2017 in Toronto. All winning work will be featured online in the ADCC Archive and in our printed Awards Annuals.

Looking for the ADCC Student Competition? For details and to enter online, visit

Take an extra week - enter online by Friday, April 28. Hard copy entries are now due at The ADCC on Tuesday, May 2.

About The ADCC
Since 1948, The Advertising & Design Club of Canada has dedicated itself to one simple mission: inspiring creativity. As a non-profit organization, we strive to encourage the highest possible quality of work in Canadian advertising and design. 


The Advertising & Design Club of Canada’s Awards Show exists to recognize Canadian creative talent.

To ensure your entry qualifies, pay close attention to the category name. For example, if you are entering a Photography or Illustration category, the award recipient would be the photographer or illustrator. The award recipient must be Canadian or have official residence status in Canada. For most of the other categories, a key creative team member such as the art director, writer or designer would be the award recipient and therefore must be Canadian. The entry rules do allow for the participation of non-Canadians in the creation of work entered. However, the key creative individual responsible for the work must be Canadian. If you are unsure whether your work meets the requirements for entry, please contact The Advertising & Design Club of Canada (ADCC).

Work must have been published or aired between May 2016 and May 2017 inclusive.

Please note: Work from May 2016 that was entered into the Directions 2016 Awards cannot be entered into this year’s competition.



The ADCC cannot be responsible for damage or loss of any entry. All entries become the property of The ADCC. By submitting them, you acknowledge The ADCC’s right to use them for exhibition and publication purposes. We regret that it is not possible to return entries. Judges reserve the right to correct or change the category of an entry where applicable. Entrants may be asked to resubmit winning work for exhibition.

All entrants must submit an Executive Approval Form with their entries. Please have this form filled out by the Creative Director or other lead creative responsible for your entries and email them to, or fax them to 416.423.3362.